Contact lenses, court trials and creativity in marketing

Sometimes things can get a little hairy in the wonderful world of eyewear. It was announced this week that the Federal Trade Commission is suing 1-800-CONTACTS. Why? Because the FTC alleges that the largest retailer of online contact lenses in the country unlawfully created anti-competitive agreements with rival online sellers that lead to restricting and … Continue reading Contact lenses, court trials and creativity in marketing